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It. Magazine - Mike Northfield - Seattle-based digital designer and marketer
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It. Magazine

Arts magazine (digital & print)
Los Angeles, CA

Layout & print, web design & development
It. Magazine explores Los Angeles’ community of young artists and entrepreneurs. The publication's mission is to shed light on the successes, struggles, and advice of young makers who have first-hand experience trying to "make it" in the West Coast's creative community. Ultimately, the magazine's founder hopes it will give a human face to the successes and failures of young creatives and inspire others to make the leap of faith into the community through photographs and quotes from in-person interviews.

On the outside, the magazine needed to be visually captivating, crisp and clean – a piece that small shops and boutiques want to keep on display. It needed to be attractive to other creative types, something they would want to keep out on their at-home coffee tables. The interior content primarily consisted of photographs and drop quotes – layouts needed to prioritize these elements while, at the same time, maintaining plenty of white space for the eye to rest. 

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