Streams of consciousness.
Thoughts on marketing and wherever else my curiosity takes me. Always paired with a custom visual.
(Draft) A modern approach to personas
The reality of the B2B buying journey
Visual techniques for expressing your ideas
(Draft) The demand generation equation
Audience patterns, segmentation models, and category maturity
Features vs. benefits
Short term vs. long term.
Don't skip steps.
Start. Finish.
Positioning, simplified
The right key results.
Turn problems into praise.
The right marketing leader.
